ELLA now available to clients in North America

Sarah Morgenstern
11. Feb 2021 | 3 min read

ELLA now available to clients in North America

Successfully onboard and support new or newly promoted leaders with ELLA

Toronto – 100 Days AS (“100 Days”) today launched ELLA, their ground-breaking digital coaching roadmap for newly appointed leaders, to North American clients.

Up to 40% of newly appointed leaders, whether first-time people leaders or experienced managers/directors, underperform in their new role. This leads to higher turnover for those positions and the teams reporting to them. This costly turnover results in demotivated, disengaged teams and, often, lost intellectual capital. The critical first 100 days of any new leader’s tenure sets the stage for the duration of their new role.

ELLA operationalizes best practices into an easy-to use five-phase program packed with insights, tools and tips. Users adapt the program to their own needs and organization by applying the tools that work for their particular context over their first 100 days in their new role. As a key element of an organization’s leadership development program, ELLA boosts both individual performance and team performance, substantially reducing the risk of failure in a new role.

“With the rise in remote work and growth of virtual teams, it has never been more important to have an effective coaching program in place for new managers,” said Managing Partner Christine Hepburn. “ELLA inspires new managers to find their bearings quickly. It encourages them to connect and integrate into the organization, build their network, and unite with their team in a meaningful way, without losing sight of their new job responsibilities. ELLA is a time-efficient and effective way to have impact in those all-important first 100 days of a new role.”

The virtual nature of ELLA ensures it can be delivered in a very cost-effective manner. The investment for each user is roughly the same as the cost of a new cell phone.

“ELLA fills an important gap in HR’s portfolio of tools. There is no other solution for helping managers succeed when they change roles,” says current client Yngvar Sjoner, SVP HR and Organizational Development of Nemko, a global testing and certification organization.

ELLA has been developed based on research showing that better onboarding leads to better performance for both the new leader and their team. ELLA ensures that investments in coaching can be made in all new leaders, not just the most senior, and is particularly relevant in today’s work environment where COVID-19 has forced many new leaders to begin their roles in a remote work situation.

About 100 Days
Founded in 2017, with offices in Norway, Sweden, UK, Germany, Netherlands and Canada, 100 Days is the pioneer in modern digital leadership development, empowering new managers to succeed in their new roles through ELLA, a powerful digital coaching program that supports their journey over their first 100 days.

For more information, please contact:
Sarah Morgenstern
Managing Partner 100 Days North America
T. 416-456-6610


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